GAUGE strategy review software
typical interview transcription
Good strategy puts you in position to win. Critical market need is satisfied by your unique value, in a way that competitors can't easily respond. Your work is efficient and effective. Your success seems effortless.
Getting to that point is the challenge of the entrepreneur. Our work is to understand that positioning quickly and describe it clearly. That serves our goal to meet your launch window.
Our process comes from years of practice, launching products across many different industries. Like others we ask questions, and fill frameworks. Uniquely though, we go both deep and wide.
We ask specific questions across a broad set of principals, customers, employees, partners and even investors. We intend to make sense of your entire company, not just the product and the customer.
The result is a powerful base of knowledge, the foundation from which we craft your amazing story.
A strategy iteration tool for the GAUGE framework we use was tested in late 2017. Teams in three different industries were given early access. Jeanette Mucha, a scientist and first-time CEO at SciBac, represented the biotech sector. The discipline of capturing and reviewing strategy elements within the framework prepared her for investor conversations that led to an $800k extension of her seed financing.
More recently, at the San Francisco Theological Seminary (SFTS), Floyd Thompkins was innovating in ministry. He found critical need among the people who felt left out of the church, and used online seminars to serve them. Interviews with twenty seminar leaders, participants and advisors exposed the dialog that created connection. Seminar leaders learned as much as the participants. Healing was powerful and permanent. As the network grew with each seminar series, it became an advantage. The lessons learned from these interviews powerfully informed the brand and service experience delivered later.
GAUGE strategy review software
typical interview transcription
Good brands encapsulate messages and identity in name, mark, color, shape and words - even sounds and smells. Through brand recognition and recall, people know the provider of a valuable service immediately.
If your brand identity needs a refresh, we have the experience to know when the design meets the mark. We can also design an identity specific to you, and bring developers to build the online experience.
We can start small, building WordPress or Ghost blogging websites from templates. Or we can go big, creating a comprehensive service delivery experience that integrates your brand identity.
This is where MarkLaunch partners add extraordinary value. They build unique online experiences quickly, serving global brands with cutting edge innovation that meets rigorous enterprise-class requirements.
Floyd Thompkins of SFTS saw the need for a name and mark to express the unique value of his online seminars. We agreed on the Applied Wisdom Institute, and created a simple logo that made clear the energy in a seminar network that spun love out into the community. Additional visuals showed the people in connection with each other. Structure was given through a basic website, with plans for extension into registration, community and delivery experiences.
A typical Tacpoint engagment results in a highly developed microsite for a corporate client. Over the years, they have built online experiences with unique UX/UI that best communicates to the intended audience. They are particularly adept at resolving uncertain situations, simplifying complex concepts, with unique UX / UI designs built to enterprise expectations for security and uptime.
Applied Wisdom Institute website
Tacpoint microsite example
Once strategy and brand are in place, it's time to put messages into action. It's time to tell a story that quickly connects with all audiences. This is how the brand gets expressed and associations are established.
We adjust story and message to match each online experience, reinforcing the brand at every point of service delivery. Satisfaction comes through every interaction with every constituent.
MarkLaunch gets the story right. Messages are obviously critical, but so is the visual and auditory expression of the brend, all sensory aspects as well. We use everything tangible and intangible to serve the story.
We see brand launch as a journey that we all take together. We reach each person in his or her own way, so no one is left behind.
At the Applied Wisdom Institute, the message of connection was so important that we supplemented the content of the web pages with a weekly audio podcast and targeted videos. Their online seminars were remote, and brought people together from around the world. The people differentiated the service, so we used media expressions that highlighted exactly what made them interesting, compelling and engaging. For the Applied Wisdom audio podcast, we produced nineteen interviews that showcased the seminar leaders and their deep wisdom. Targeted videos supplemented the message, allowing us to show their smiles and body language, exactly as you would see them online.
Applied Wisdom podcast
Project Trust Litany video